A Legacy of Magic
erhaps much of magic’s attraction and, consequently, its staying power, lies simply in its ability to make eyes bulge and jaws drop, to yank us out of our mundane existences and leave us, for a moment, flat-out astonished.
Magicians have always performed their first duty: to amaze us, to fill us with wonder and possibilities. Often without a word, magic speaks to hopes and fears. It encourages child-like wonder and adult skepticism. It can be as big as a Las Vegas showroom or as small as a youngster pulling a quarter out of an ear.
Magic hasn’t always been as casual as it is now. It has gone through many drastic changes. It has evolved from religious beliefs and rituals to the performance art form and entertainment it is today.
Siegfried & Roy have been spreading the gospel of wonderment from Las Vegas for more than 30 years. They are The Magicians of the Century, the reigning leaders of a genre that captivates audiences around the world.
Fans, and even the media, consider Siegfried & Roy as living legends. Throughout the world they are loved, both for their grand illusions and their tireless conservation efforts. Their show is constantly described as “undeniably spectacular,” with a mechanical fire-breathing dragon, pyrotechnics, inspired choreography and brilliant costuming – not to mention a rapid-fire succession of elaborate illusions that stump even hard-core cynics.
Siegfried & Roy’s magic begins with a vision; the ability to imagine, to see beyond what is to what could be. It is the rare ability to create something marvelous and dazzling. They have created a spectacle at The Mirage that stimulates the senses and imagination, provokes the thought process, while never losing sight of entertaining.
While testing the laws of physics, Siegfried & Roy take each of their audiences on a journey into their imagination. “We do not demand anything from our audience,” says Siegfried. “We just ask them to come along for a ride and let their own imagination and sensors be their guide.”
“The goal for us every night is to satisfy our audience,” adds Roy. “We want to look at the audience at the end of the show and see wonder and happiness in their eyes. When we do, we have succeeded and we get something special in return. We derive our energy and inspiration by pleasing our audiences. It is our ultimate pleasure, our payback.”
Siegfried & Roy have become a symbol not just of Las Vegas, but of America. They serve as Las Vegas’ lodestone, drawing people towards the casinos and demonstrating that dreams can pay off. They are a real-life rags-to-riches-tale, the kind the entire world can love.
